Tuesday 'September 25, 2007
http://www.babiloniamagazine.it/leggi.php?p=s1739&gg=0
Now in major Italian cities, clinging to billboards ten feet by six, a young woman with a hollow face, eyes and incredibly sad that a naked body is just a pile of bones, we will look right in the face to testify the drama of a disease too often underestimated.
The campaign "No Anorexia" created by Oliviero Toscani for the brand "Nolita" and supported by the Turkish Health Minister Livia, in part at the beginning of contemporary fashion week in Milan. The photographer himself has described the image as a shock, "a sort of scream of Munch's" launched against anorexia.
Toscani is not New advertising campaigns and social awareness provocative. We recall that two years ago designed the clothing brand Rare, in which two men touching and kissing.
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