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Viata active, more health

working life, more health

http://www.ministerosalute.it/dettaglio/phPrimoPiano.jsp?id=457

Sports and health for all. E 'is the slogan of the Memorandum of Understanding, signed by Health Minister Livia Turkish and one for Youth and Sport Giovanna Melandri. The Protocol is part of the framework program "Gaining Health" and has as its fundamental purpose is to raise awareness, especially youth, about the importance of an active lifestyle. It is, in fact, an effective tool to prevent health risks, promote the sport among the people disabilities and propose aesthetic models correct. The main lines of action are nine, each with a specific goal:

Promotion of mobility, particularly in information and communication initiatives to raise awareness among young people.
Certification and monitoring of public health dedicated amateur and recreational sporting activities, through actions agreed with health professionals, aiming orientation in physical activity and risk prevention.
Physical activity of people with disabilities, encouraging the spread of rehabilitation techniques based on the sporting activity and making it accessible to people with disabilities physical facilities devoted to motor activity and sport.
retardation, mental illness or mental illness by encouraging physical activity for people with these problems, to prevent some forms of mental illness and as a means of therapeutic rehabilitation.
Eating disorders, to promote a balanced relationship with body image, given the importance of socio-cultural factors in the onset and spread, particularly among young people, eating disorders. Misery
youth sports as an effective tool for law enforcement efforts to juvenile delinquency and integration of people in hardship or social marginalization. Doping
involuntary addictive behaviors, alcohol abuse, with information and communication initiatives that disseminate messages aimed at the prevention and monitoring of advertising and media.
Integrated network of contacts, joint planning and dissemination of good practices, to facilitate the sharing of knowledge and experience at local, regional, national and European level, in order to promote the dissemination of good practice.
communication and information initiatives to be implemented under a national sporting events, from those planned for 2007.

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Oliviero Toscani "shock" against anorexia

Tuesday 'September 25, 2007
http://www.babiloniamagazine.it/leggi.php?p=s1739&gg=0

Now in major Italian cities, clinging to billboards ten feet by six, a young woman with a hollow face, eyes and incredibly sad that a naked body is just a pile of bones, we will look right in the face to testify the drama of a disease too often underestimated.

The campaign "No Anorexia" created by Oliviero Toscani for the brand "Nolita" and supported by the Turkish Health Minister Livia, in part at the beginning of contemporary fashion week in Milan. The photographer himself has described the image as a shock, "a sort of scream of Munch's" launched against anorexia.

Toscani is not New advertising campaigns and social awareness provocative. We recall that two years ago designed the clothing brand Rare, in which two men touching and kissing.